untitled shoot-Sep16-36.jpg
Death_to_Stock_Tactile_7.jpg
Screen Shot 2016-11-26 at 7.39.29 PM.png
untitled shoot-Sep16-36.jpg

Bio


Who is Social Thought?

SCROLL DOWN

Bio


Who is Social Thought?

ST. assets3.png
 

Social media can be a second thought. WE'RE HERE to change this. 

Gone are the days of sticking a 30 second TV commercial on Facebook or a web tile on Instagram. We think and build social first. We help find your voice on social media and create strategic content that resonates.

 
Death_to_Stock_Tactile_7.jpg

The work


We're about the work

The work


We're about the work

Lounge logo.jpg

We worked with Lounge to launch their new menu. We created a social media strategy and focused on Facebook and Instagram. We held two influencer events generating +180 pieces of influencer content reaching +500,000 people. We embedded a reporting schedule into the business to review the social activity. We had fun, found our feet and Lounge now successfully manages their social channels in house. 

"Our first serious foray into the world of Social Media was with Social Thought leading the charge for us and I am pleased to say that it was a great experience. I felt that Bec was in touch with what and how things could be done, in order to increase our online presence. It was very clear that she understood how to work within our organisation and took in her stride the need to be organised, creative, transparent and focused in producing what she was contracted to do." - Carlo Colosimo - Director, Lounge

TEDxMelbourne

TEDxMelbourne had a courageous goal. To host their most ambitious event to date -  “Rebels, Revolutionaries & Us”.  We had the challenge of generating awareness, excitement and ticket sales to TEDxMelbourne's 8th and largest event through an integrated social media campaign, an EDM campaign and an influencer strategy to leverage TEDxMelbourne's engaged community and share more ideas worth spreading.

The result? We sold 1,300 tickets, partnered with 8 influencers to produce bespoke video content, we reached over 250,000 people organically, grew our social profiles by an average of 16% and #TEDxMelbourne was the #1 trend on Twitter Australia wide all day.  

Platforms used: Facebook, Instagram, Twitter, YouTube, MailChimp, Vimeo and Wordpress.

"Bec owned every part of the social and digital marketing and stood in when it was needed in other areas. Her professionalism and can do attitude has stood out and created some of the best work TEDxMelbourne has ever produced." - Jon Yeo, TEDxMelbourne Curator
Ricky Sam from Forksake on TEDxMebourne
Peter Hitchener from Channel 9 on TEDxMelbourne

Lazer Erazer Logo

Lazer Erazer had the branding and tone of voice down pat - they just needed some social media 101. We spent 3 coaching sessions with the founder of Lazer Erazer getting her up to date with the world of social and how to find clients online. We completed a social strategy and generated evergreen content to generate SEO and traffic to the (ruling) Lazer Erazer website.

Platforms used: Facebook, Instagram, Google Ad Words, Wix, YouTube.

"Having dived straight into the deep end when opening Lazer Erazer, I was extremely lucky that Social Thought came to my rescue.  Understanding the world of social media is not something you learn over night, but with the right visionary – you can certainly iron out the wrinkles.  Social Thought taught us the key fundamentals, some innovative tactics and loaded me up with insightful tips and tricks on how to improve my online presence ultimately generating Lazer Erazer handsome business. Bec's manner is professional, fierce and focused.  But above all, she is genuine, kind hearted and a pleasure to work with." - Jade, Lazer Erazer

Profile-1.jpg

The inaugural Peel Street Festival was created to celebrate the diversity and culture that makes Collingwood of the best places to live in Melbourne. Featuring some of Australia’s best music, local food and charities, community crafts, a record fair, a kids park and much more; The PSF needed to drum up excitement and attendance for the festival. We worked on a social media strategy, content creation and event promotion to ensure the PSF was bustling with people excited for the festival.

We reached 290,000 locals organically on Facebook and 11,000 responses on the Facebook event. Over 250 pieces of content was generated and shared by local vendors, influencers, partners and attendees. 

Platforms used: Facebook, Instagram


     

 

 

Isabelle Quinn is an Australian womenswear label for the romantic, the unconventional and the carefree modern girl. Isabelle Quinn needed a Summer social media campaign to launch the new Anais range and to  expand into the US market. Platforms used: Shopify, Facebook Power Editor


General Assembly Logo

General Assembly is a pioneer in education and career transformation, specialising in today's most in-demand skills. GA is a leading source for training, and career transitions in Melbourne, fostering a flourishing community of professionals pursuing careers they love. Social Thought partnered with General Assembly to host an event and panel discussion for 100 digital and social media marketers on self care.

Screen Shot 2016-11-26 at 7.39.29 PM.png

The Crew


We're about the people

The Crew


We're about the people

Bec Thexton - Headshot-1.jpg

BEC THEXTON

We are headed up by Bec Thexton who found her passion building buzzing social media strategies for brands.

She has worked with businesses to shape and refine the way they communicate online from large financial service providers, iconic food venues, festivals and even a laser tattoo removal studio. Bec can define your brand, build a digital strategy that aligns with your business goals, find your audience and create content that engages.

Bec has spoken at many industry events on social media, digital marketing and blogging. In her spare time she can be found tweeting pictures of eggs on toast @dancingthroughsunday or tweeting about FinTech and digital marketing on @becthexton